Banner Tables

Banner tables are used to show interactions of many variables by a few key variables, known as banners. These types of tables are typically used for business reports; however, they may also be used for academic and nonprofit research.

Banner tables are the most common type of quantitative output in the market research industry. These outputs are typically called tabs or banners, and they detail the numeric distributions and relationships found in survey data. They look very similar to a spreadsheet, where the columns represent the key groups in the study (e.g., users, non-users, men, women, etc.), and the rows often summarize every response to every significant variable in the survey. In addition, summary measures like the mean of a variable or a % Top Two Box measure are usually reported along with statistical tests to show where the columns (i.e., key groups) have a statistically significant difference.

Our consultants at Elite Research have extensive knowledge in banner table analysis and creation to produce accurate and effective banner tables. We would be happy to assist you in creating the banner tables for your project in a way that is painless and efficient.

Feel free to contact Elite to inquire further about how we can help you with your banner table needs.